Download PDF Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D.
New updated! The Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. from the most effective author as well as author is now offered here. This is the book Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. that will certainly make your day checking out comes to be finished. When you are looking for the printed book Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. of this title in guide store, you could not locate it. The troubles can be the restricted versions Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. that are given up the book shop.
Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D.
Download PDF Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D.
Do you believe that reading is a crucial activity? Discover your reasons including is very important. Checking out a publication Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. is one part of enjoyable tasks that will certainly make your life quality much better. It is not regarding simply just what sort of publication Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. you check out, it is not simply regarding just how lots of publications you read, it's about the behavior. Reading habit will be a method to make book Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. as her or his good friend. It will certainly no issue if they invest cash as well as invest more books to complete reading, so does this publication Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D.
Reading habit will constantly lead individuals not to satisfied reading Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D., a book, ten publication, hundreds e-books, and a lot more. One that will certainly make them really feel pleased is completing reviewing this book Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. as well as getting the message of guides, then locating the various other following publication to read. It continues increasingly more. The time to complete checking out a publication Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. will certainly be always various depending upon spar time to spend; one example is this Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D.
Now, exactly how do you understand where to get this book Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. Don't bother, now you may not go to the e-book store under the brilliant sunlight or night to browse guide Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. We below constantly help you to locate hundreds type of book. One of them is this book entitled Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. You might go to the web link page provided in this collection and then go with downloading. It will not take more times. Just link to your web gain access to as well as you could access the e-book Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. on-line. Certainly, after downloading and install Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D., you might not print it.
You could conserve the soft documents of this publication Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. It will depend upon your downtime and tasks to open and read this book Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. soft data. So, you might not be worried to bring this publication Leisure Travel: A Marketing Handbook, By Stanley C. Plog Ph.D. anywhere you go. Simply include this sot documents to your gadget or computer system disk to allow you read every time and anywhere you have time.
A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.
- Sales Rank: #1853655 in Books
- Published on: 2003-08-08
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 6.90" l, .87 pounds
- Binding: Paperback
- 272 pages
From the Back Cover
A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.
About the Author
Stanley C. Plog. The career of Stanley C. Plog spans the worlds of academia, professional consulting, and business development. He founded Plog Research, Inc. and was its Chairman and CEO. The company serves a broad segment of the travel industry throughout the world, including airlines, hotel chains, destinations, cruise lines, rental car companies, and travel media. At UCLA, he was first the academic director of the Training Program in Social Psychiatry and formed the Urban Observatory, a social problems study center.
The popular press has labeled him "Dr. Destination" for his ability to turn around destinations and resort areas that face declining revenues. His accomplishments include helping rejuvenate troubled airlines, cruise lines, hotel groups, and other travel-related companies. He frequently speaks at major travel conferences worldwide, and is a regular contributor to ASTA Agency Management, Travel Weekly, and other trade publications. Dr. Plog is also an editor for the Journal of Travel Research and the Cornell Hotel and Restaurant Administration Quarterly. He has written two other books on travel (Leisure Travel: Making it a Growth Market ...Again!, and Vacation Places Rated). Currently, he operates as an independent consultant, continues to assist his previous company (now owned by NFO Worldwide), services an online research company (Equation Research), and provides guidance to destinations and travel suppliers.
Excerpt. © Reprinted by permission. All rights reserved.
This book provides a different perspective on travel, based on the more than 35 years that I served virtually all aspects of the industry as a consultant and researcher. Major airlines, hotel chains, cruise lines, tour operators, rental car companies, resorts and destinations, travel media, and large travel agency conglomerates have been clients. These experiences provide an overview of the industry that I could not get if I had worked only in one segment, such as the airlines, hotels, or as a director of a tourism bureau. The range of experiences has allowed me to see similarities and differences across the field that otherwise would not have been possible. It has been a wonderful life experience and, to use the term of the psychologist Carl Rogers, I have felt selffulfilled. I count as personal friends many people I met over the years, including clients, academicians, people in the press, executives in advertising agencies, and others. They have taught me much while giving freely of their time and their ideas as we worked jointly to solve problems or work through issues.
My views may be different or unique, but they grow out of trying to understand how to attack each situation in the hundreds of studies that I have personally conducted. The focus has been on trying to learn why people travel, why they don't, and how to understand the psychology and subtleties of the travel experience. To handle the new challenges that clients provided almost weekly, flexibility and open-mindedness have been qualities that are essential to achieve success. You can't approach any situation assuming that you already know the answers. After the long period that I have been associated with the industry, I am still amazed at how much there is to learn. I cover a lot of topics in the pages that follow, but the subject matter could easily have filled a volume three to four times its current size.
Although this is a marketing book, it focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. Anyone who wants to capture greater market share must have good knowledge about the motivations, thoughts, and lifestyles of important market segments. Otherwise, advertising and promotional dollars for programs supporting these efforts miss their intended targets. The media-intensive culture of today exposes consumers to thousands of advertising messages daily through television, radio, and print publications. Weak, unfocused messages easily get lost in the clutter.
Special thanks belong to a number of persons who have helped by reviewing certain sections of the book about events with which they had intimate knowledge and by offering suggestions. These include Tony Antin, Joe Buhler, Barbara Colwell, Bob Cozzi, Kim Greenspan, Al Keahi, Don Lum, Murray Markin, Renee Monforton, Allan Muten, John Pelletier, Lily Shum, and David Swierenga. Their names are referenced in the text in the sections referring to specific events or help provided. Appreciation is also due to former colleagues and still friends at Plog Research who have helped with various materials, including John Antonello (President), Ruth Sharp (Vice President), and Loretta Valdez (Manager of Production Services). Finally, Vernon Anthony of Prentice Hall has been great to work with. He is a gem in the world of book publishing.
Stanley C. Plog
Most helpful customer reviews
4 of 4 people found the following review helpful.
This is the best book on destination marketing ever written.
By James R. Hepple
As a travel professional with more than 30 years experience of tourism marketing I have never read a better book on destination marketing. Plog uses his more than 40 years of knowledge by mixing telling case studies with marketing theory. Some of the basic principles should be well known to practitioners, particularly the product life cycle of a destination but it is Stanley's use of real world examples which brings the book to life. And to my fellow directors of tourism, just read page 150 and you will immediately understand how knowledgeable Stan is.
3 of 3 people found the following review helpful.
Leisure Travel: A Marketing Handbook
By Bill Rakozy
As someone who has been in the travel marketing business for almost 20 years, I found Plog's book contained information which confirmed my past marketing strategy and presented some new and very revealing concepts as well. This is a "Must-Have, Must-Read" book for all travel marketing professionals. I give it my highest recommendations!
Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D. PDF
Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D. EPub
Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D. Doc
Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D. iBooks
Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D. rtf
Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D. Mobipocket
Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D. Kindle
Tidak ada komentar:
Posting Komentar