Rabu, 31 Desember 2014

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Audience and Rhetoric: An Archaeological Composition of the Discourse Community, by James E. Porter

Offering a new approach to the concept of audience, this volume critiques the prevalent audience theories and practices in the field of rhetoric and composition, using the archaeological methodology of Michel Foucault. The author traces major audience treatments from Aristotle and George Campbell to the present and shows how the dominant approaches are founded on a managerial composing model which assumes that invention is the exclusive activity of the writer. Porter argues for the ethical necessity of a social constructionist approach to audience, developing out of reader-response and poststructuralist theory. For anyone involved in the creation of public policy.

  • Sales Rank: #1520199 in Books
  • Published on: 1991-08-11
  • Format: Facsimile
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .50" w x 6.00" l, .55 pounds
  • Binding: Paperback
  • 176 pages

From the Publisher
Audience and Rhetoric examines two questions of significance to composition and rhetoric teachers and researchers: what is an audience, and what does it mean to "consider" one? To investigate these questions, author James Porter invokes the archaelogical methodology of Michel Foucault to critique selected treatments of audience in rhetoric and composition from the classical era to the present and to reconstruct a postmodern rhetorical notion of audience. Porter demonstrates that although the meaning and value of the term "audience" is highly unstable, shifting frequently and varying widely, treatments generally share the dubious trait of positing audience within a managerial communication model which assigns audience a passive and subordinate role relative to the writer. Porter argues the ethical necessity for and pedagogical advantages of a community perspective which more readily acknowledges the audience's potential for contribution to the composing process.

From the Back Cover
Offering a new approach to the concept of audience, this volume critiques the prevalent audience theories and practices in the field of rhetoric and composition, using the archaeological methodology of Michel Foucault. The author traces major audience treatments from Aristotle and George Campbell to the present and shows how the dominant approaches are founded on a managerial composing model which assumes that invention is the exclusive activity of the writer. Porter argues for the ethical necessity of a social constructionist approach to audience, developing out of reader-response and poststructuralist theory. For anyone involved in the creation of public policy.

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Selasa, 30 Desember 2014

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For undergraduate and MBA courses in business-to-business marketing or industrial marketing. Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs. Subject matter and examples draw on the authors' extensive management practice and academic research. The Second Edition makes it easier to teach and use value-based marketing by providing more detailed descriptions and practical examples of customer value assessment and value proposition design.

  • Sales Rank: #2873102 in Books
  • Published on: 2003-11-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.34" h x .94" w x 7.24" l, 1.86 pounds
  • Binding: Hardcover
  • 480 pages

Review


"If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard' book. The new edition adds fascinating material on customer value management and the role of branding in business markets." — Philip Kotler




"The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented." — Professor Mary F. Hazeldine, Georgia Southern University


From the Back Cover

Significant developments in the second edition of Business Market Management:

Detailed discussion of customer value management as a progressive, practical approach to deliver superior value to targeted market segments and customer firms and get an equitable return on the value delivered. Customer value management relies on building customer value models to gain an understanding of customer requirements and preferences, and what it is worth in monetary terms to fulfill them. Leading suppliers leverage the knowledge they gain from customer value models to create value-based sales tools that enable them to persuasively demonstrate and document the superior value their market offerings deliver.

Extended consideration of brands in business markets, supported throughout with best-practice company examples. New sections focus on brands as resources, building brands and brand equity in business markets, positioning in business markets and crafting persuasive value propositions, branding market offerings, and global branding.

About the Author

James C. Anderson is the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution, and Professor of Behavioral Science in Management at the Kellogg School of Management, Northwestern University. Professor Anderson joined the faculty of the Kellogg School in 1984 as an assistant professor of marketing. In 1987 he was named the first to hold the Kellogg School's newly-endowed William L. Ford Distinguished Chair in Marketing and Wholesale Distribution.

Professor Anderson teaches graduate-level courses in business marketing. He is a faculty member of the Executive Master's Program and teaches in a number of executive development programs at the James L. Allen Center. He is the program director of the Business Marketing Strategy executive program. He has consulted and provided seminars for a number of companies in North America and Europe, such as ARCADIS, AT&T, bioMerieux, Dow Chemical, FEMSA Empaque, G.E. Capital Services, International Paper, Johnson & Johnson, 3M, PPG Industries, Pharmacia, and Solutia.

Professor Anderson's research interests are in constructing persuasive value propositions in business markets, measurement approaches for demonstrating and documenting the value of market offerings, and working relationships between firms in business markets. He has written more than 30 journal articles, including several published in Harvard Business Review. He is a member of the editorial boards of the International Journal of Research in Marketing, Journal of Business-to-Business Marketing, and Journal of Strategic Marketing, and has served on the editorial boards of the Journal of Applied Psychology and Journal of Marketing Research. He is a Fellow of the American Psychological Association.

Professor Anderson is the Irwin Gross Distinguished ISBM Research Fellow at the Institute for the Study of Business Markets and a member of its advisory board. He also is a visiting research professor at the School of Technology and Management, University of Twente, The Netherlands. He has been a visiting research professor at Eindhoven University of Technology, the Netherlands, and at Uppsala University and Stockholm School of Economics, Sweden. He also has been vice president of the business marketing division of the American Marketing Association (AMA) and a member of the board of directors of the AMA.

Professor Anderson came to Kellogg after three years as a member of the marketing faculty of the University of Texas at Austin. Prior to that, from 1978 to 1981, he worked as a senior research psychologist in the corporate marketing research division of E.I. duPont de Nemours and Company, Inc. He earned his doctorate in psychology from Michigan State University in 1978.

James A. Narus is Professor of Business Marketing at the Babcock Graduate School of Management, Wake Forest University in Charlotte, North Carolina. He joined the faculty in 1988. Professor Narus's teaching, research, and consulting interests include value-based marketing, the management of market offerings, distribution channel design and management, and partnerships and networks within business markets.

Professor Narus routinely teaches courses on business-to-business marketing and marketing management in the Babcock School's full-time, evening, executive, and Charlotte MBA programs. His teaching portfolio includes such courses as marketing channel management, strategic account management, sales management, marketing strategy and policy, brand management, and advertising management. Over the years, Professor Narus has taught in executive development programs at Northwestern University, Pennsylvania State University, the University of Texas at Austin, and Texas A&M University, as well as in international management seminars at the Universidad Torcuato Di Tella (Argentina), Copenhagen Business School (Denmark), Bordeaux School of Management (France), University College Dublin (Ireland), and Twente University (The Netherlands).

Professor Narus has written numerous articles and research papers on business market management topics. These articles have appeared in the Harvard Business Review, Sloan Management Review, California Management Review, and the Journal of Marketing, among other journals.

Professor Narus is a member of the editorial review boards of the Journal of Business-to-Business Marketing and the Journal of Marketing Channels, as well as an ad hoc reviewer for several other publications. He is a longstanding member of the American Marketing Association. For seven years, he served as the coordinator of its Business-to-Business Marketing Special Interest Group. Professor Narus belongs to the NAPM-Carolinas and Virginia, an affiliate of the Institute for Supply Management, and is a member of the Charlotte North Rotary Club.

Professor Narus has provided management consulting expertise or executive training seminars for numerous corporations including the Allen-Bradley Company, DuPont, Eastman Chemicals, Gardner-Denver Corporation, General Motors, S. C. Johnson, McKinsey & Company, Merck, Pacific Technologies, Parker-Hannifin Corporation, Rockwell Automation, and the Toronto Dominion Bank. Prior to his academic career, Professor Narus worked as a market research analyst and fellow in the corporate marketing research division of E.I. duPont de Nemours and Company, Inc. There, he conducted studies on a variety of issues related to distribution channel management. He earned his doctorate in marketing management from Syracuse University in 1981.

Most helpful customer reviews

9 of 9 people found the following review helpful.
An Outstanding approach to marketing based on value...
By Ralph A. Oliva
You know a book is having an extradinary effect when you see managers walking the halls with it -- postits coming out of every corner -- saying things like "This is my Bible..." Based on a significant amount of field research, this book has got real insighnts you can use in getting down to what customers really, really value -- and will pay for. A new "must read" for everyone in Business-to-Business Marketing

6 of 6 people found the following review helpful.
Outstanding -- Packed with insight on understanding value
By Ralph A. Oliva
In the business of business-to-business marketing, getting to the real value of your offerings, and designing offerings of real value, can be the key to siginifcant profitability vs. going along for a "commodity price" ride. Anderson and Narus have obviously done lots of field work in the real world of the business-to-business marketplace to pull actionable ideas together for those in the practice. A "must-read" for anyone in business-to -business -- outstanding.

6 of 6 people found the following review helpful.
A complete cohesive view of b-to-b marketing management
By Edward E. Rigdon
Business marketing is not my strong suit, but this book really brought some things together for me. It's readable, focused, and definitely gives you a hook to hang things on--one way to view the world of busines-to-business marketing that makes sense. I teach electronic marketing, and have more familiarity with the consumer side. After reading this book, I felt a much better grounding of essential b-to-b concepts like the value chain. I strongly recommend this book.

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Senin, 29 Desember 2014

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This collection of case studies and theoretical frameworks is designed to provoke readers to reflect upon the social and ethical ramifications of managing information.

  • Sales Rank: #4019738 in Books
  • Published on: 1994-11-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .70" w x 6.00" l, .68 pounds
  • Binding: Paperback
  • 240 pages

From the Publisher
This collection of case studies and theoretical frameworks is designed to provoke students to reflect upon the social and ethical ramifications of managing information.

From the Back Cover
Each of the topics covered in this book, such as privacy or intellectual property, is analyzed in some depth. This analysis is followed by several case studies that provide the opportunity for further reflection and discussion.

Most helpful customer reviews

0 of 0 people found the following review helpful.
I bought the book for the same class
By M. Helmke
My copy held up just fine and I found the information interesting and suitable. My criticism has nothing to do with the book's content or manufacture, both of which I found both appropriate for the class and interesting (if you care about the topic and about philosophy). Instead, I will complain that it is far too expensive.

0 of 1 people found the following review helpful.
Ethical Aspects of Information Technology
By Dianne J. Warren
This book was purchased for a class I am taking on-line throughthe University of AZ. Unfortunately, after two days of reading the pages started to come out of it as the glue did not stick to the spine. Today I noticed the last sentence on the bottom of page 39 is missing except for the top of the letters in the sentence.

As for the book itself. It is dry reading as you might expect. The material is lacking for someone working on a Masters in Information Resources and Library Science so the Professor supplements lecture notes to teach the material.

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  • Sales Rank: #2328529 in Books
  • Published on: 2001-06-14
  • Original language: English
  • Dimensions: 10.35" h x .51" w x 9.06" l, 1.50 pounds
  • Binding: Paperback
  • 200 pages

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Attacking Modern Defenses with the Multiple-Formation Veer Offense, by Steve Axman

Now you can use football's most popular offense - The Veer - to attack and destroy football's modern defensive systems! You'll see how to combat defenses like the Pro 4-3, the 6-5 Goalline, and the 5-2, by using football's most explosive offense - The Veer!

  • Sales Rank: #1435911 in Books
  • Published on: 1978
  • Number of items: 1
  • Binding: Hardcover
  • 287 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
triple options
By Jamie Reed
Very well written. Great HS or Middle School book.

2 of 2 people found the following review helpful.
Split-Back Veer from its hayday
By Jonathan Jenkins
I purchased my copy of Axman's book from a bargain bin while in college. Back then, I was a child of the wishbone and immediately recognized its value due to the blocking breakdown chapters focused upon the 52, College 43, Pro 43, Split 4, Wide Tackle Six, and Goal-line 65. Surprisingly, the blocking schemes are not that dated. Most modern defenses are either variations or combinations of those mid-70's base defenses. Added are other chapters centered upon the veer's philosophy, playaction passing game, and innovative additions.

The title is slightly misleading because there is little included about multiple formations. However, several play diagrams are drawn from various sets: twins, flexed tight end, two tight ends, tight slot, and standard pro.

Since becoming a veer disciple, this book has become invaluable as it presents a variety of blocking schemes and solving difficult blocking problems.

I would highly recommend that anyone who is interested in option football would be wise to invest money in a copy.

1 of 1 people found the following review helpful.
The Veer vs. Defense
By Dennis A.
This book does a very good job of explaining the Veer philsophy and its principles. It does not deal with newer three front defenses but you can adjust the Five front attacks for the running Veer attack. It is a must addition to any Offensive Coordinator for High school or college.

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Senin, 22 Desember 2014

^^ PDF Download The Art of Responsive Drawing, by Nathan Goldstein

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The Art of Responsive Drawing, by Nathan Goldstein

More a “how-to-see-it” than a “how-to-do-it” book, this edition explores the disguises and characteristics of shapes and forms in nature, and it examines the visual elements and the relational, moving, and emotive forces that constitute the language of drawing. Clear and objective, this book offers an intensive examination of vital drawing processes and concepts, an in-depth analysis of exceptional drawings by old and contemporary artists, and suggested exercises to enhance the readers' grasp of important measurable and dynamic phenomena. For the art student, the art teacher, the interested amateur, and the practicing artist.

  • Sales Rank: #1585693 in Books
  • Published on: 1973-01-01
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 276 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
The first edition is good but I think he made it better with each ...
By Michael Fredrickson
I owned a third or fourth edition of this book and lent it to someone years ago so I wanted another. The first edition is good but I think he made it better with each new one. The illustrations got bigger and more varied. I still like this one though.

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Sabtu, 20 Desember 2014

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It's a powerful combination of the world's best literature and superior reading and skills instruction! Prentice Hall Literature Timeless Voices, Timeless Themes helps students grasp the power and beauty that lies within the written word, while the program's research-based reading approach ensures that no child is left behind.

  • Sales Rank: #42432 in Books
  • Published on: 2002-07-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.12" h x 2.04" w x 8.18" l, 5.85 pounds
  • Binding: Hardcover
  • 1349 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

4 of 5 people found the following review helpful.
Perfection!
By child142003
I really am enjoying this book on Literature! This is a great book for personal study and learning!
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1 of 1 people found the following review helpful.
Great textbook. Like the layout and the interesting stories
By Susan
Great textbook. Like the layout and the interesting stories, not to mention the timelines and about the author pages.

0 of 0 people found the following review helpful.
Great literature and great as a replacement for lost textbooks!
By Rami Shahatit
Bought this as a Replacement item for a lost book and it was in better condition than the lost book!

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Kamis, 18 Desember 2014

^ PDF Download Group Work: A Counseling Specialty (4th Edition), by Samuel T. Gladding

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Group Work: A Counseling Specialty (4th Edition), by Samuel T. Gladding

The fourth edition of this highly readable book examines all of the essential skills required to be an effective leader of a variety of groups in a variety of settings. It explores the history of group therapy work, and the development of groups—how they grow, how they change, and how various groups differ. It addresses the specifics of working with children, adolescents, adults, and the elderly. And, it discusses ten prominent theoretical perspectives from which groups can be approached, covering how each theory evolved, how it is practiced, and the results it most commonly achieves. Includes coverage of working with gay/lesbian/bisexual clients in groups and includes expanded coverage of the multicultural aspects of group work and understanding the influence of culture, ethnicity, religion, sexual orientation and other factors on how groups function and what they can accomplish. For professionals in the field of group counseling.

  • Sales Rank: #744378 in Books
  • Published on: 2002-04-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.28" h x 1.34" w x 8.04" l,
  • Binding: Hardcover
  • 560 pages

From the Publisher
A comprehensive introduction to group counseling, designed for students without previous exposure to the study of group dynamics. The text begins with excellent coverage of the history and theoretical basis of group counseling. Ten theoretical models of group work are examined; as are specifics of group counseling procedures, from forming a group to termination. Coverage includes an excellent chapter on ethical and legal aspects of group work; as well as a thorough examination of the unique characteristics of special populations who can benefit from group work.

From the Back Cover
A comprehensive book that discusses the evolution, practice, and outcomes of 11 prominent theoretical approaches to group work and examines the essentials required to be an effective worker and leader with groups in various settings and life stages. It begins with an introduction to the history, dynamics, diversity, leadership, ethics, and development that are part of the lives of groups. It then presents an extensive discussion of the issues and procedures for working with groups throughout the lifecycle. For group counselors and therapist, or anyone working with or within a group.

About the Author

Samuel T Gladding is a professor of counselor education and director of the counselor education program at Wake Forest University in Winston-Salem, North Carolina. He has been a practicing counselor in both public and private agencies since 1971. His leadership in the field of counseling includes service as president of the Association for Counselor Education and Supervision (ACES), president of the Association for Specialists in Group Work (ASGW), president of Chi Sigma Iota (international academic and professional counseling honor society), and vice president of the Counseling Association for Humanistic Education and Development (C-AHEAD).

Dr. Gladding is the former editor of the Journal for Specialists in Group Work and the ASGW newsletter. He is also the author of more than 100 professional publications. In 1999, he was cited as being in the top 1 % of contributors to the Journal of Counseling and Development for the 15-year period from 1978 to 1993. Some of Dr. Gladding's most recent books are The Counseling Dictionary (2001), Counseling: A Comprehensive Profession (4th ed., 2000), Family Therapy: History, Theory, & Process (3rd ed., 2002), Becoming a Counselor: The Light, the Bright, and the Serious (2002), The Creative Arts in Counseling (2nd ed., 1998), and this edition of Group Work: A Counseling Specialty.

Dr. Gladding's previous academic appointments have been at the University of Alabama at Birmingham, Fairfield University (Connecticut), and Rockingham Community College (North Carolina). He was also Director of Children's Services at the Rockingham County (North Carolina) Mental Health Center. Gladding received his degrees from Wake Forest (B. A., M. A. Ed.), Yale (M. A. R.), and the University of North Carolina-Greensboro (Ph. D.). He is a National Certified Counselor (NCC), a Certified Clinical Mental Health Counselor (CCMHC), and a Licensed Professional Counselor (North Carolina). Dr. Gladding is a former member of the Alabama Board of Examiners in Counseling and a current member of the Research and Assessment Corporation for Counseling (RACC).

Dr. Gladding is the recipient of numerous honors, including the Chi Sigma Iota Thomas J. Sweeney Professional Leadership Award; the Counseling Association for Humanistic Education and Development Joseph W and Lucille U. Hollis Outstanding Publication Award; the Association for Counselor Education and Supervision Professional Leadership Award and Outstanding Publication Award; the Association for Specialists in Group Work Eminent Career Award; and the North Carolina Counseling Association Ella Stephens Barrett Award for Leadership and Service to the Counseling Profession.

He is also a Fellow in the Association for Specialists in Group Work.

Dr. Gladding is married to the former Claire Tillson and is the father of three children—Benjamin, Nathaniel, and Timothy Outside of counseling, he enjoys tennis, swimming, and humor.

Most helpful customer reviews

4 of 5 people found the following review helpful.
Textbook review
By T. Clark
This book is required for a class I'm taking to finish my Master's degree. Unfortunately, my school's bookstore didnt have the book and wouldn't have it before class was scheduled to begin for the semester. I ordered this book from Amazon and had it within 2 days -- before the class started.

It's well written, and easy to read and considering that it's mandatory for the class, that's always nice.

2 of 2 people found the following review helpful.
Good Book and almost the exact same as the 5th edition.
By Buddy
I needed this book for a group counseling class and bought this one because the new edition is 80 and this one was about 10 or so. They are almost the exact same. There is a minor update and the pages are different. Other than that this book is the same. Save some money and buy this one.

2 of 2 people found the following review helpful.
rockin
By Amazon Customer
just what i need for class is the same as the edition 4 but much cheaper the only diffrecence was a little rearanging in the new edition if you need groups for a class this works great!

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HEALTH SKILLS FOR WELLNESS THIRD EDITION STUDENT ACTIVITY WORKBOOK, by PRENTICE HALL

Health Skills For Wellness contains accessible content and a critical writing style that empowers students to take responsibility for their own wellness.

  • Sales Rank: #1688144 in Books
  • Published on: 2000-01-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.84" h x .28" w x 8.34" l,
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! Get Free Ebook Error Control Coding (2nd Edition), by Shu Lin, Daniel J. Costello

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Error Control Coding (2nd Edition), by Shu Lin, Daniel J. Costello

A reorganized and comprehensive major revision of a classic book, this edition provides a bridge between introductory digital communications and more advanced treatment of information theory. Completely updated to cover the latest developments, it presents state-of-the-art error control techniques. Coverage of the fundamentals of coding and the applications of codes to the design of real error control systems. Contains the most recent developments of coded modulation, trellises for codes, soft-decision decoding algorithms, turbo coding for reliable data transmission and other areas. There are two new chapters on Reed-Solomon codes and concatenated coding schemes. Also contains hundreds of new and revised examples; and more than 200 illustrations of code structures, encoding and decoding circuits and error performance of many important codes and error control coding systems. Appropriate for those with minimum mathematical background as a comprehensive reference for coding theory.

  • Sales Rank: #843422 in Books
  • Published on: 2004-06-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x 1.90" w x 7.20" l, 4.27 pounds
  • Binding: Hardcover
  • 1272 pages

From the Back Cover

This popular textbook on error control coding has been thoroughly revised and updated to include all the important new developments in the field over the past 20 years. Three major new topics in the theory and application of coding are highlighted in this second edition:

  • trellis and block coded modulation to achieve bandwidth efficiency;
  • practical soft-decision decoding methods for block codes;
  • soft-input, soft-output iterative decoding techniques for block and convolutional codes.

A total of seven completely new chapters are devoted to these three topics.

  • Chapter 9: Trellises for Linear Block Codes
  • Chapter 10: Reliability-Based Soft-Decision Decoding Algorithms for Linear Block Codes
  • Chapter 14: Trellis-Based Soft-Decision Decoding Algorithms for Linear Block Codes
  • Chapter 16: Turbo Coding
  • Chapter 17: Low-Density Parity Check Codes
  • Chapter 18: Trellis Coded Modulation
  • Chapter 19: Block Coded Modulation

Continuing with the style that made the first edition so successful, the authors present the essential aspects of complex material in an easily understood manner requiring only a minimum of mathematical background. Many examples and performance curves are included to help illustrate important concepts. Extensive sets of exercises and references are given at the end of each chapter. This makes the book well suited as a text for a first course in coding theory at either the beginning graduate or advanced undergraduate level. Various choices of topics can be included in one semester. Alternately, most of the book can be covered in a two-semester sequence. Because of its comprehensive coverage of the fundamental theory and practical application of error control coding systems and its many lists of optimum codes, the book is also ideal as a reference for practicing digital system designers.

Excerpt. © Reprinted by permission. All rights reserved.

This book owes its beginnings to the pioneering work of Claude Shannon in 1948 on reliable communication over noisy transmission channels. Shannon's central theme was that if the signaling rate of the system is less than the channel capacity, reliable communication can be achieved if one chooses proper encoding and decoding techniques. The design of good codes and of efficient decoding methods, initiated by Hamming, Golay, and others in the late 1940s, has since occupied the energies of many researchers. Much of this work is highly mathematical in nature, and a thorough understanding requires an extensive background in modern algebra and probability theory. This requirement has impeded many engineers and computer scientists who are interested in applying these techniques to practical systems. One of the purposes of this book is to present the essentials of this highly complex material in such a manner that it can be understood and applied with only a minimum of mathematical background.

Coding research in the 1950s and 1960s was devoted primarily to developing the theory of efficient encoders and decoders. In 1970 the first author published a book entitled An Introduction to Error-Correcting Codes, which presented the fundamentals of the previous two decades of work covering both block and convolutional codes. The approach was to explain the material in an easily understood manner, with a minimum of mathematical rigor. Then, in 1983, the authors published the first edition of this book. The approach again stressed the fundamentals of coding. In addition, new material on many of the practical applications of coding developed during the 1970s was introduced. Other major additions included a comprehensive treatment of the error-detecting capabilities of block codes and an emphasis on soft decoding methods for convolutional codes.

In the 1980s and 1990s, the coding field exploded with new theoretical developments, several of which have had significant practical consequences. Three of these new developments stand out in particular: the application of binary convolutional and block codes to expanded (nonbinary) modulation alphabets, the development of practical soft decoding methods for block codes, and the discovery of soft-input, soft-output iterative decoding techniques for block and convolutional codes. These new developments have revolutionized the way coding is applied to practical systems, affecting the design of high-speed data modems, digital mobile cellular telephony, satellite and space communications, and high-density data storage, to name just a few. A total of seven new chapters covering these topics have been added to this edition: two chapters on trellis- and block-coded modulation techniques, three chapters on soft decoding methods for block codes, and two chapters on turbo and low-density parity-check codes and iterative decoding.

Because of the significant amount of new material and the need to maintain an emphasis on coding fundamentals, it was not possible to include certain topics in this edition. For example, the new developments in algebraic geometry codes and erasure correcting codes are not covered. Also, although the codes developed in the book can be applied to data storage systems, the specific peculiarities of the storage channel are not directly addressed. Similarly, it was not possible to give a comprehensive treatment of coding for fading channels. In addition to the new chapters noted, all the chapters in the first edition have been thoroughly revised and updated in the second edition. A brief description of each chapter follows, highlighting changes from the first edition.

Chapter 1 presents an overview of coding for error control in data transmission and storage systems. A brief discussion of modulation and demodulation serves to place coding in the context of a complete system. Two new sections, introducing the concepts of coded modulation, coding gain, and the Shannon limit, have been added. Chapter 2 develops those concepts from modern algebra that are necessary to understand the material in later chapters. The presentation is at a level that can be understood by students in the senior year as well as by practicing engineers and computer scientists.

Chapters 3 through 10 cover in detail the fundamentals of block codes. Linear block codes are presented in Chapter 3. Included is material on the error detection capability of linear codes. Several important classes of linear codes are introduced in Chapter 4. New material on Reed-Muller codes has been added to this chapter. The basic structure and properties of cyclic codes are presented in Chapter 5, and syndrome-based decoding methods are introduced. The important class of BCH codes is presented in detail in Chapter 6. A discussion of hardware and software implementation of BCH decoders is included, as well as the use of BCH codes for error detection. Chapter 7 includes an expanded coverage of Reed-Solomon codes. New material on the Euclidean algorithm and frequency-domain decoding has been added. Chapter 8 provides detailed coverage of majority-logic decodable codes, including the important classes of Euclidean and projective geometry codes. Chapters 9 and 10 are both completely new. Chapter 9 develops the theory of the trellis structure of block codes, laying the groundwork for the introduction of trellis-based soft decoding algorithms in Chapter 14. Chapter 10, written by Professor Marc Fossorier, presents comprehensive coverage of reliability-based soft decoding methods for block codes and includes an introduction to iterative decoding techniques.

Chapters 11 through 13 are devoted to the presentation of the fundamentals of convolutional codes. Convolutional codes are introduced in Chapter 11, with the encoder state diagram serving as the basis for studying code structure and distance properties. New material on feedback encoders and input-output weight enumerating functions has been added. Chapter 12 covers optimum decoding methods for convolutional codes, with an emphasis on the (maximum likelihood) Viterbi decoding algorithm for both hard and soft demodulator decisions. New material has been added on the soft-output Viterbi algorithm, the (maximum a posteriori probability) BCJR algorithm, and the code modification techniques of puncturing and tail-biting. A detailed performance analysis based on encoder weight enumerating functions is also included. Chapter 13 covers suboptimum decoding methods for convolutional codes, with an emphasis on sequential decoding, using both the ZJ (stack) and Fano algorithms, and majority-logic decoding. The analytically difficult problem of the computational performance of sequential decoding is discussed without including detailed proofs, and new material on soft-decision versions of sequential and majority-logic decoding has been added.

Chapter 14 extends the soft decoding methods introduced for convolutional codes in Chapter 12 to block codes. This completely new chapter makes extensive use of the block code trellis structures introduced in Chapter 9.

Chapters 15 through 19 cover the important advances in the field since the publication of the first edition. Chapter 15 discusses the important concepts of code concatenation, multistage decoding, and code decomposition. These topics lay the groundwork for the new coding techniques presented in the next four chapters. Chapters 16 through 19 are completely new. Chapter 16 introduces the area of parallel concatenation, or turbo coding, and its related iterative decoding techniques based on the BCJR algorithm presented in Chapter 12. Performance analysis based on the uniform interleaver technique and the EXIT chart concept is included. Chapter 17 presents a thorough coverage of low-density parity-check codes based on algebraic, random, and combinatoric construction methods. Several decoding methods are discussed, and a complete development of soft-decision belief propagation decoding is included. The area of coded modulation is covered in Chapters 18 and 19. The fundamentals of trellis-coded modulation are presented in Chapter 18. Sections on rotationally invariant codes and multidimensional signal sets are included. Block-coded modulation is covered in Chapter 19. The important concepts of multilevel modulation and multistage decoding are included.

The book concludes with three chapters on burst-error correction and automatic-repeat-request (ARQ) strategies. Chapters 20 and 21 cover methods for correcting the burst errors and combinations of burst and random errors commonly encountered on fading channels. Both block (Chapter 20) and convolutional (Chapter 21) burst-error-correcting codes are included. Chapter 22 is devoted to the ARQ error control schemes used on two-way communication channels. Both pure ARQ (error detection with retransmission) and hybrid ARQ (a combination of error correction and error detection with retransmission) are discussed.

Several additional features make the book useful both as a classroom text and as a comprehensive reference for engineers and computer scientists involved in the design of error control systems. Three appendices include the algebraic background used in the construction of most block codes. Many tables of the best known block and convolutional codes for various decoding methods are presented throughout the book. These tables can be used by system designers to select the best code for a given application. In this edition, a consistent octal notation has been adopted for the generator and parity-check polynomials that define the codes listed in these tables. Many examples of codes used in practical applications and computer simulated performance curves for specific coding systems are also included. A set of homework problems is given at the end of each chapter. Most of these problems are relatively straightforward applications of material covered in the text, although some more advanced problems are included. Instructors can obtain solutions to selected problems from the publisher. References are also given at the end of each chapter. Although no attempt was made to compile a complete bibliography on coding, the references listed serve to provide additional detail on topics covered in the book.

The book can be used as a text for an introductory course on coding at the senior or beginning graduate level or a more comprehensive full-year graduate course. It also can be used as a self-study guide for engineers and computer scientists in industry who want to learn the fundamentals of coding and how they can be applied to the design of error control systems.

As a text the book can be used as the basis for a two-semester sequence in coding theory, with Chapters 1-10 on the fundamentals of block codes covered in one semester and the remaining chapters on convolutional codes and advanced block code topics in a second semester. Another possibility is to cover Chapters 1-8 and 11-13, which include the fundamentals of both block and convolutional codes, in one semester, followed by a second semester devoted to advanced topics. Alternatively portions of the book can be covered in a one-semester course. A course on block codes comprise Chapters 1-7 plus selected topics from Chapters 8-10, 14-15, 17, 19-20, and 22, whereas Chapters 1, 11-13, 16, 18, and 21 provide a thorough coverage of convolutional codes.

We would like to express our sincere appreciation to Professor Marc Fossorier, who, in addition to writing Chapter 10, spent many long hours reading and rereading drafts of various chapters. We also wish to thank the many graduate students and postdoctoral associates who offered their comments and helped in the preparation of the book, including running computer simulations, drafting figures, compiling tables, and converting the manuscript to LaTeX format. These persons include Yu Kou, Cathy Liu, Rose Shao, Diana Stojanovic, Jun Xu, Lei Chen, Oscar Takeshita, Gil Shamir, Adrish Banerjee, Arvind Sridharan, Ching He, Wei Zhang, and Ali Pusane. In particular, Yu Kou, Cathy Liu, and Adrish Banerjee deserve special mention for overseeing the preparation of the final version of the manuscript.

We are grateful to the National Science Foundation and to the National Aeronautics and Space Administration for their continuing support of our research in the coding field. Without their assistance, our interest in coding could never have developed to the point of writing this book. We also thank the University of Hawaii, Manoa, the University of California, Davis, the University of Notre Dame, and the Humboldt Foundation of Germany for their support of our efforts in writing this book and for providing facilities.

Finally, we would like to give special thanks to our wives, children, and grandchildren for their continuing love and affection throughout this project.

Most helpful customer reviews

14 of 15 people found the following review helpful.
Foremost book in the field
By CK
I had the previous version of this book as my text at USC. This version is a huge improvement over the last one. This one covers all the new advances and adds emphasis on the use of coding to communications channels. A complaint I had of the last version was that it under-emphasized coding gains and Eb/N0 vs. BER performance figures. This book has overcome many of those difficulties. It is still a bit ponderous in places but then it is the only book that covers the material in this much detail, truly a Bible of the field. It is a great graduate level text and a must-have book for any comm engineer. Charan Langton complextoreal.com

7 of 8 people found the following review helpful.
Can Be Frustrating
By P. Deng
I am an experienced EE for many years mainly working on digital circuits. I had always regretted not to take the ECC (Error Correcting Code) course why I was in school since from time to time I needed to use some of the ECC circuits. This year I finally decided to begin my serious study of the ECC using this book after I got myself an interesting project utilizing many coding IP's. I have been studying this book diligently for a while on daily basis.
I am not done with it yet but I have to say that the math treatment is rather poor. I was quite lost in reading the cyclic code detection section. The theorem proofs were not convincing at all. Frustrated I started to look for help online. I was lucky enough to find the original paper of this material by Peterson and Brown published on IRE 1961. I was quite thrilled to read through their paper without trouble at all for it was clear and concise. I regained my confidence after that. I am sure being experts Lin & Costello must have had studied this paper. I just don't know why they didn't use their approaches to write this section in this book. Do authors always have to use their own methods to show how smart they are even theirs are definitely inferior?
In my humble opinion a good book writer should always consider the reader's benefits first. As for this book and my ECC study I'll continue since I have bought it and there are many good materials in it.

16 of 17 people found the following review helpful.
Excellent applications-based approach to Error Correction
By A Customer
Lin and Costello produced an excellent text which is targeted towards engineers as opposed to mathematicians. The mathematics behind error correction can be extremely intensive and, with other texts, I quickly become lost in complex proofs. Lin and Costello present error correction in method, with plenty of good examples, which those who need to know how to apply it can understand and the gory details of the theory are not as important. I used this book as my introduction to error correction and it continues to be a great reference book. The only drawback in it is since it was published in '82, it stops at convolutional coding and does not cover trellis-coded modulation or turbo codes.

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