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This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.
- Sales Rank: #3484304 in Books
- Published on: 1994-09-09
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.00" w x 7.00" l, 1.66 pounds
- Binding: Paperback
- 320 pages
From the Publisher
This revised edition provides a complete guide to fashion marketing. Career opportunities and skills in various sectors of the business, including women's wear, children's wear, menswear, and fashion accessories, are presented in an exciting and readable manner.
About the Author
Mueller is Professor of Sociology in the Department of Social and Behavioral Sciences at Arizona State University West.
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