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International Marketing Research, by V. Kumar
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Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.
- Sales Rank: #1335183 in Books
- Published on: 1999-09-04
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.00" w x 7.00" l, 1.84 pounds
- Binding: Paperback
- 480 pages
From the Back Cover
Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
It's an awesome textbook!!
1 of 3 people found the following review helpful.
Decent overview of international marketing research
By Kindle Customer
I used this book in a class I took on International Marketing Research. It offered a decent overview of international marketing research concepts, but also was fairly dry in parts.
0 of 1 people found the following review helpful.
Faster delivery and item in good condition
By Brad
I bought this book for MBA class and it arrived faster than anticipated and I was really happy. That was my original review for this item but for whatever reason, Amazon refused to publish it. Since this is designated book for a specific class and so I really can't comment on its content but from a buyer standpoint, the item arrives early, safely, in good condition, these are what I care. Anyway, the seller did good job.
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